Israel's Insert raises $5 million for mobile app platform
TEL AVIV Israel-based Insert, which has developed a platform to help mobile marketers engage users, said on Wednesday it has raised $5 million from investors including cyber security pioneer Shlomo Kramer.The platform offers mobile marketers a set of features they can quickly insert into their apps with no coding. The company was founded by the people behind Worklight, a mobile application platform acquired by IBM.
The inserts include features for guidance, communication, conversion and acquisition.
(Reporting by Tova Cohen)